In this Digital Drivers edition, Melisa Perrotta, Sr. Designer at Glovo Latam, tells us what the design is for her, how she got where she is and her plans for the future.
Design is everything. I think that the idea of design is way more than the real definition. I believe design is a tool, which historically served and serves to solve problems related to absolutely anything you can imagine. Design isn't just a flyer that communicates an idea but a detailed configuration that responds to a specific human problem.
Glovo is crazy, in a good way. It really is the best place to gain experience, understand how a Startup works, develop professional skills and have a good balance between professional and personal life. It's super intense and there's not a day that goes by that you feel bored. When you work at Glovo it seems that your experience is being multiplied. Being in Glovo for 1 month equals 1 year. We grow at such an accelerated pace, that all team members have to be prepared to act really fast and this makes us super competitive.
Glovo is formed by incredible super trained people and top notch in their fields. It is really a pleasure to be part of an organization with such good vibes. Also, the offices are very comfortable ✨
I think it's just a position. In startups the organizational structure mutates continuously and it is difficult to fit into a particular role. Working in a startup usually allows workers to have more impact and go way beyond their job description. In my particular case, I had the opportunity to launch the entire Glovo brand at a regional level by developing massive digital and analog campaigns. When the Latam Design team grew, I worked to become the leader that the team needed.
I love having the chance to learn from everything I do, there are always new opportunities to do something different. Particularly, there are many things that are still being created in Glovo, and I love having the possibility of defining the guidelines of the company with more flexibility than in big corporations.
Today my biggest challenge is managing people. I think it is a super important skill and, unfortunately, it is not something that you learn at the University.
I've always wanted to be a designer or do something related with the visual and artistic.
I did a Bachelor in Integral Design, which includes Graphic, Interior and Clothing Design but my specialty is Graphic. I think it was a great way to start but I am a great advocate of informal and self-taught learning, especially in professions such as design. I believe that there are great icons of design that without having a formal education managed to demonstrate superiority due to their daily commitment, passion and trained eye.
When I was 13 we made candles with my aunt as a hobby. After that I worked as a receptionist in my family's restaurant until I was 18.
I read Wired a lot and I am a big fan of Elon Musk so I follow all the accounts of his companies to find out what's new. They have a most innovative technological approach. For art and design there is a page called mix.com that shows you random articles according to your interests.
Buenos Aires is an amazing city. It is very intense professionally and socially. It is impossible to get bored. There are always very interesting cultural events. It is a cosmopolitan city, there are people from everywhere and a lot of parties. But best of all, there are plans for all types of personalities.
It is so huge that sometimes you feel trapped. There are lots of building and little nature and the only way to see the horizon is going next to the river.
Right now I am doing a UX / UI course. I think it is super important for the new types of companies that are being developed. After this I would like to do something related to Art Direction or animation.
I have no idea but surely working hard, learning a lot, and trying to help bring to reality some idea that improves the lives of others.
I would say that they focus on understanding the user and the real problem behind the brief. The most important thing is to understand the context in detail and the answer will come along. I'd also tell them to read and observe the world around them, from nature to any human product that crosses them. Everything is inspiration and the more inspiration there is, the more configurations they will have to solve design problems.