Naming & Branding process
We start with the research stage, where we carry on some intern workshops to define a concept and a general line to guide our effort. This and some interviews with the client gave us the information needed to start to make decisions about Workees' brand strategy.
The main challenge was to build a strong naming that represents a reliable product that is both playful and innovative.
We focused all our efforts on representing the hiring process in a friendly way, giving the company the place of talent boosters. With a bit of movement to address this concept, and some transparency to merge the brand actors, we were ready to move these resources into the product UI.
Card with rounded tips, cheerful and functional colors, clear and friendly fonts, and accents of interest in titles and photographs, were some of the main resources transferred to all the Workees' pieces.