Period Gold HQs are in Los Angeles and ours in Barcelona so we kicked off the project with a remote Design Sprint.
We went through a series of exercises to find the product's concept and personality. Period Gold needed to stay simple and focus on the bright side of the cycle while adding value to cycle tracking by simplifying required input and providing a high-touch productivity too. We investigated what other period tracking apps looked like, the features they offered, what we liked and what we did not. Period Gold team had really good ideas and we helped some others come out. Then we prioritized work and were ready to build a prototype and test it.
After the Sprint we moved on to the execution phase, that's to say design and development. We worked on Period Gold app's brand, developed an iOS app and integrated a CMS. We managed to build an app that provides digestible content and advice—going beyond the period itself, into a fun-friendly space for inclusive cyclical well-being.
The app is now available for download on the App Store. It includes all the basic tools needed to learn about your cycle and perform at your best.