The challenge was to give attendants and potential attendants clear information about the event while showing them that this edition was one of a kind in terms of innovation.
Before developing the solution, we needed to understand how they have communicated and what resources they have used in the past. We carried out a full evaluation of previous events websites and the competitors' sites.
We built a clearer information architecture and easier navigation through each of the website sections. We defined together with Agency EA a look & feel that spoke both to the developers and creators. Also, we managed to launch the website before early birds were released (that was really fast).
“Bardo kicked off out project running a Design Sprint. That helped us validate our ideas, think of solutions, build a prototype and test it with real users very fast. After that they began working on the design and development of two high quality apps that are attractive and very easy to use and understand. Today they keep working on our products but they also participate on the design and development of side projects related to our scooter."
Finally, we coordinated teams in US, Korea, Spain and Argentina to test the site in multiple resolutions to make sure that the site was fully responsive and that the design was flawless. Success.